Shake Things Up: Visit Our .Vegas Happy Hour at Atomic Liquor

.Vegas is collaborating with one of our amazing clients, Atomic Liquor, one of the oldest bars in Las Vegas! For more than a century, Atomic Liquor has provided Vegas with unique drinks and a cool atmosphere. Making it the perfect spot for us to showcase what a .Vegas domain has to offer you and your business.

Join all of us from .Vegas on February 28th for a night of drinks and networking as we encourage business owners to come and learn more about the .Vegas domain extension and branding their website names. Whether you’re a new business owner or looking to rebrand your current business, .Vegas will be here to help you learn more about top level domains and how to use them for branding purposes.

We will also be giving away .Vegas SWAG such as t-shirts, hats, and pins to take home! There will also be a raffle throughout the night for a chance to win a FREE .Vegas domain name. If you win this free domain name it can be used as a new website, or blog. This is a great opportunity for anyone who is interested in having a unique and memorable web address!

As you arrive at Atomic Liquor, we will be offering free drink tickets to the first 50 people who arrive. Doors will open at 5 pm on the 28th and is open to anyone who wants to come and mingle and drink with like-minded professionals from .Vegas! RSVP on Eventbrite today and get ready to shake things up!

Psychology of the Click: What Makes a Link Clickable?

male hands-on computer browsing the web

You’ve heard there’s a psychology behind why people spend longer time on certain websites, certain colors or keywords or headlines can really capture an audience’s attention. But did you ever consider that there is a marketing psychological reason people might not click on a link to your website? In this blog, we will dive into the psychology of the click and provide an explanation for why people might be hesitant to click on your domain and how a domain name can get people’s attention.

Link Trust

beginning of new link being typed out

With so many scams and suspicious links floating around the internet, a lot of people are more hesitant to click on a link they’ve never seen before. People are less likely to click on a link if they aren’t 100% sure where it will take them. Many companies or people use link shorteners for social media purposes, but unless you post static images describing what you’re linking to, people may be more hesitant to click on a random generic shortened link they come across. 

This is why having a customized link can shorten your domain and lead up to a 39% increase in clickthrough rate. No matter if you are a bigger brand or a smaller brand, having a custom domain name showcases who you are to potential visitors and lets them know a bit about who you are. Versus a generic domain name or shortened URL that takes them to an unknown website location, there is more of an established trust if a link is clear about your company and brand.

If you are interested in creating a vanity URL with a unique Top Level Domain, which basically means you are using something other than a .com. There are a variety of unique Top Level Domains to choose from that can enhance your brandings, such as .store, .unicorn, and many others. You may be thinking, ‘How can people have link trust in a domain that isn’t .com?’ 

The simple answer is: the internet has been increasing its awareness and is more welcoming to different Top Level domains. In 2015 there was a boom of new Generic Top Level Domains available since ICANN, (which is the abbreviation for Internet Corporation for Assigned Names and Numbers) opened applications for people to apply for Generic Top Level Domains. 

Since then, we are starting to notice a higher volume of unique URLs that can end in a variety of different Top Level Domains. Thus, people are wiser to understand if you have a .Vegas domain, that you are a legitimate website and not some sort of spam link. Plus, .com has been around since 1985, so it’s about time for some unique changes when it comes to registering domains!

Appealing Domain Elements

The way you can really make your domain appealing to new clients or users is by thinking with a marketing mindset. People are more likely to remember not only your brand but your website name if you have something short and sweet. People enjoy things that are catchy, such as slogans, jingles, and names. Having a domain is no different!

If you want to utilize your domain for branding it would be wise to keep it relevant to your business, but also short enough that people can remember. A great example of a catchy domain name that could be registered (if it hasn’t been already) in the .Vegas extension:  Let’s say you have a tech company called “Viva,” you could register the domain “Vivia” at your registrar of choice in the .Vegas domain extension and you have yourself branded as www.Viva.Vegas. That would be awesome, wouldn’t it?

This is just one example of a clever use of a domain name. It’s short and memorable, and it adds that Vegas flair to your branding. There are over 1,000 new domain extensions available to try and implement this towards your branding to make your domain appealing to click on. 

Can Branded Links Increase SEO?

Having an optimized link makes SEO stand out

Yes! Search Engine Optimization also known more commonly as SEO rewards those who are keyword-heavy and what better way to apply your targeted keywords than to directly have them in your URL?

The tricky part is being as specific as possible about what your company or brand is when creating your domain. In order to rank higher on search engine result pages you want to make sure that even if your URL is keyed into your targeted words, your website also has a big focus on using those keywords within its copy. 

A good example could be if you have a plumbing business and want to rank higher in search engine results. If you decide to register the name ”www.iama.plumber,” you have the ability to rank higher if your keyword ‘plumber’ since not only is the word plumber used in copy to describe your services, but it’s even within your domain name!

What if I Already Have a .com Website?

If you have already renewed or registered a .com domain and maybe now you found a generic Top Level Domain that you think will help you not only shorten your current URL, but also appeals to your branding. Well, fear not, if your desired URL name is available with that registrar then you can just redirect traffic from your custom URL name to your already-in-use .com website.

This may sound a bit tricky, but essentially it is like using a link shortener website, the only major difference is you would be registering and paying for a completely different URL. This may not sound super appealing, but it does secure you a unique vanity URL from being scooped up by someone else and is guaranteed to make your website stand out from the crowd. 

There are so many fun ways to implement marketing strategies into your website. Take a step back and think, ‘what would make a link to a website in your industry more appealing?” Ask yourself if you would rather click on a link: or www.brandname.Vegas? 

The excitement and appeal of Las Vegas are too hard to pass up when choosing which link to click on.  Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

Safe and Unique Top Level Domains Other Than .com

Blue and green colored tags with text of different top level domains such as .com,  .gov, .biz, .edu, and .info

When choosing a domain name, most people still default to registering a domain name that ends in .com as they believe it is the only viable Top Level Domain (TLD), the safest, and the best for optimizing their search engine optimization (SEO).  In the past that might have been the case.  However, today there are a variety of different top level domains to choose from, ones that are just as viable, safe, and SEO friendly.  Ones that can even make your website stand out more than when using a .com.

So, does having a unique top level domain other than .com put your website a risk? The majority of people still might be wary of visiting websites that don’t end in the traditional .com, .edu, or .gov extension. However, in this guide, we will showcase how different top level domains are safe and can even boost your branding.

The Different Types of Top Level Domains

The Internet Corporation for Assigned Names and Numbers also known as ICANN is responsible for overseeing internet domains, they are the ones who overall control policies when it comes to domains and top level domains. ICANN officially recognizes three different types of top level domains. 

Generic TLDs (gTLDS) 

Generic TLDs are the main and most common top level domains that people come across. These TLDs are available to anyone and the most common types are .com, .org, and .net. However, in 2012 ICANN opened the internet addressing system for individuals or organizations to apply for new gTLDS thus allowing for hundreds of new Top Level Domains such as .Vegas. Vegas is 1 of only 4 United States cities that have their own TLD and there is no restriction on our TLD in any way, there is no requirement to live or operate in Las Vegas to own a .Vegas domain.

Sponsored TLDs (sTLD)

Another type of top level domain you might encounter is a sponsored TLD (sTLD), these are a lot less common than gTLDs. This term not only applies to the TLD but also the application process ICANN uses for creating these TLDs. Sponsored TLDs are only available to specific organizations, for example, .gov is the most common sTLD since that top level domain is exclusive to government organizations. Other common types of sponsored top level domains are .edu and .post. Unlike generic top level domains, not everyone can use these domains. For example, in order to use .edu you would need permission proof that you are using it for a university domain. 

Country Code TLDs (ccTLD)

The final type of top level domain is a country code (ccTLD) which is meant to represent a specific country, sovereign state, or a dependent territory.  These top level domains are easy to spot since they only consist of two letters. Additionally, using these TLDs is not necessarily limited to living in that specific country, if you live in the United States and want to use .uk you are not restricted from using it.

In fact, some ccTLDs have “re-branded” to identify with a more generic audience.  Example: .io this is often seen with tech-based websites to come across as more sophisticated. In reality .io is the ccTLD for the British Indian Ocean Territory. 

All of these TLDs fall under the oversight of The Internet Corporation for Assigned Names and Numbers also known as ICANN or IANA (Internet Assigned Numbers Authority).  These are the two organizations that are the governing bodies for the domain name industry.

What is a Domain Registrar?

Domain registrars are also referred to as “DNS registrar” which stands for domain name server registrar. A domain registrar is a company that handles the registration of a domain name and the subsequent management of that domain name for a registrant (end-user).  ICANN oversees both registries, the organization that operates a specific Top Level Domain (TLD) and a registrar, the organization that sells / “registers” a domain name for the end user (“registrant”).  An analogy of the difference between a registrar and a registry is to think of a registry as a manufacturer and the registrar as a retail store. A registry offers its product, in this case, a specific TLD like .Vegas to a retail store like GoDaddy to put it on their shelves allowing the public to register a domain name in that specific TLD.

A part of the role of the domain registrar is to keep track of what names are available within the registry’s database and offer alternatives if a specific domain name is unavailable. Another thing to keep in mind is you will never directly own a domain name, you “rent” a domain name for anywhere between 1-10 years at a time. If you are unable to or don’t want to, renew your domain name, then that name is put back in the database and becomes available again.

The .Vegas brand is available to anyone who wants to be a part of the expressive branding of Vegas through registrars from around the world, such as GoDaddy, United Domains, Rebel, Eurodns, and many others.

Is Using a Generic Top Level Domain Safe?

Image of web search page that reads ‘safety’ and has an admin login pop-up

Due to the regulation of the domain name industry by ICANN and IANA, gTLDs are safe, since they have the same requirements as .com. Any top level domain is safe, just because it is not the common .com does not affect the operation of your website at all. While a majority of people trust .com more because it is the most familiar top level domain, having a gTLD like .Vegas will not make your website vulnerable. In fact, since Vegas is such a staple brand and image, having .Vegas makes users more familiar with the branding. 

How Using Other Generic Top Level Domains Can Improve Your Branding

Close-up of male hands typing on a laptop

When people hear the term “generic” they have negative connotations, but in actuality having a gTLD is a very sought-after and respected top level domain. So how can having a gTLD other than .com improve your branding? Well, while users are more biased towards .com since it is the most recognizable gTLD, that does not mean using creative gTLDs such as .Vegas will hurt your SEO score in any way. In fact, Google has stated that they do not treat new TLDs any differently than .com.

The perks to having a gTLD like .Vegas is it makes your domain more personalized. While even if your business is not locally in Las Vegas if you want your branding to be synonymous with Vegas, then certainly having a domain name with the gTLD improves your overall branding image. Vegas itself is a universal and recognizable brand. In fact, Vegas spends over $100,000,000 every year to promote its city, so take into consideration how this can assist with promoting your own brand if you have a .Vegas domain

Why .Vegas?

You can use a .Vegas domain if you want to promote your brand in an exciting and vibrant manner. This will enhance the strength of your brand in this area even more than a gTLD that is commonly used. With the vote from the City of Las Vegas, as well as the Nevada Development Authority, the Las Vegas Chamber of Commerce, and the Las Vegas Convention and Vistors Authority Dot Vegas Inc was given their endorsement to apply for the .Vegas top level domain.

We acknowledge our responsibility to manage and market the .Vegas TLD and we wish to use our expertise to help your company gain access to the most exciting branding available. If you are interested in owning a piece of your own Vegas branding, then why not choose .Vegas for your domain? Connect with us today and turn on the excitement of being a part of the Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

Worst Domain Names… Ever!

Business owners will spend days agonizing over which domain name (website name) to pick for their business. Should it match the business name exactly? Should it be shorter or longer? Do website visitors want to see something clever or serious? Should you go with a .com, .net, or .somethingelseentirely? What about dashes? What about numbers? What if the domain name is already taken? It’s enough to make any person’s brain implode.

Worst Domain Names… Ever

That must’ve been what happened with these five companies, because something about their domains just doesn’t sound… right. And if you are in the market for creating a new website name for your company, please avoid the mistakes these businesses made:

Please tell us this website doesn’t have anything to do with swimmers’ flatulence. Please.

Of course not! It’s the Speed of Art (not the Speedo Fart), and it has nothing to do with, well, you know. It goes without saying this is one URL people won’t race to click on. Friends, in this case, remember: dashes are your friend. Say it with us:!

Americans! We crap metal! Not really. Like Speedo Fart — *ahem* Speed of Art — this URL is seriously lacking much-needed dashes. Or just picking a whole different name all together.

What is this?! Where are their parents? Oh… sorry. Children’s Wear. That’s a relief. We were about to start washing people’s mouths out with soap.

This isn’t what it sounds like. We promise. They mean pottery. Enjoy pottery. Don’t we all? Maybe next time, though, spell out the whole word, guys.

How to Create a Good Domain Name

When coming up with your domain name, there are a few details you should keep in mind.

Include a Keyword, If Possible

Google sees everything. Whenever you have an important keyword naturally included in your text, Google gives you a virtual pat on the back and awards you +10 SEO points. In other words, it’s good for your rankings.

However, the important word here is: naturally.

Don’t squeeze a keyword into your domain just for the sake of having it there. But if you can do so naturally, please do.

Keep It Brief

How annoying is it to type in a URL like We’re not even sure what we just said.

Remember: your domain will be part of the user experience. Make it easy for people who want to visit your website. Keep it simple…. and short!

Explore Beyond .Com

There’s no worse feeling than that of picking out the perfect domain name and subsequently seeing it’s already in use… except maybe getting water in your shoes. That might feel worse.

But! When it comes to your top level domain (everything after the dot in your URL), you have options. Lots of them. Your domain doesn’t need to be a generic .com. Think outside the box.

Are you having trouble coming up with your domain name for a Las Vegas business? Try .Vegas.

Las Vegas is one of the most visited cities in the world. Everyone wants a piece of it. Now, you can have it. Visit BeBold.Vegas to learn more.