How to Register a Domain Name

Registering a domain name is a critical step in establishing your online presence. A domain name serves as the address for your website, allowing people to find you online. It is a unique identifier that represents your brand, business, or personal website. When choosing a domain name, it’s important to select one that is easy to remember, spell, and type. A well-chosen domain name can help you stand out in a crowded online space and improve your search engine rankings.

In this blog post, we’ll guide you through the process of registering a domain name, focusing on some essential keywords like how long it takes to register a domain name, how long you should register a domain for, and what .Vegas top level domain name is.

How Long Does it Take to Register a Domain Name?

A green padlock with https:// and text that reads "Secure Connection" underneath it

The process of registering a domain name is relatively straightforward, and it usually takes only a few minutes to complete. However, the time it takes for a domain name to become active can vary, depending on several factors. Typically, it takes up to 24-48 hours for your domain name to become active. During this time, the domain name must propagate across all DNS servers worldwide, which can take some time.

Registering a domain name is a relatively straightforward process that can be completed in just a few minutes. However, there are several factors that can affect the time it takes for your domain name to become active. For instance, the type of domain name you are registering, the registrar you use, and the availability of the domain name can all impact the time it takes for the domain name to become active.

Once you have completed the registration process, you will need to wait for the domain name to propagate across all DNS servers worldwide. This process can take up to 24-48 hours, during which time your domain name will not be active. While waiting, you can use this time to start planning your website or online business.

In addition, it’s important to note that there are several benefits to registering your domain name as soon as possible. For example, registering your domain name early can help you establish a strong online presence and protect your brand from competitors. It can also help you secure a memorable and easy-to-remember domain name that aligns with your brand and business goals.

How Long Should I Register a Domain for?

When registering a domain name, you must choose how long you want to register it. The most popular options are one year, two years, or even up to ten years. The duration you choose depends on your needs and budget. If you’re not sure how long to register your domain name for, it’s better to go for a longer period, as it ensures that you won’t lose your domain name if you forget to renew it.

What are Top-Level Domains?

Top-level domains (TLDs) are the highest level of the domain name system. They are the last part of a domain name, such as .com, .org, or .net. There are two main types of TLDs: generic TLDs (gTLDs) and country-code TLDs (ccTLDs).

Generic TLDs are the most common type of TLDs and include extensions like .com, .org, .net, .edu, and .gov. These TLDs are not specific to any particular country or geographic region and can be used by anyone, anywhere in the world.

Country-code TLDs, on the other hand, are specific to a particular country or geographic region. Examples of ccTLDs include .ca for Canada, .uk for the United Kingdom, and .au for Australia. These TLDs are often used by businesses or organizations that have a strong presence in a particular country or region.

In addition to gTLDs and ccTLDs, there are also new TLDs that have been introduced in recent years. These new TLDs include extensions like .blog, .shop, and .app, and offer more options for businesses and individuals looking to register a domain name.

When choosing a TLD for your domain name, it’s important to consider your target audience and the purpose of your website. If you’re targeting a global audience, a gTLD like .com or .net might be the best choice. If you’re targeting a specific country or region, a ccTLD might be more appropriate. And if you’re looking for something more unique, a new TLD might be the perfect fit.

With this information in mind, you can select the right TLD for your website and register your domain name with confidence.

.Vegas Domain Name

Man wearing glasses facing a desktop screen with the .Vegas logo on it

Are you looking for a domain name that screams Las Vegas? Then a .Vegas domain name might be perfect for you. A .Vegas domain name is a top-level domain (TLD) that’s designed specifically for businesses and individuals who want to have a connection to the city’s iconic branding. It’s a great way to brand your business or website as part of the Las Vegas community.

If you’re having trouble coming up with a domain name, try using a domain name generator tool. These tools can generate hundreds or even thousands of potential domain names based on your keywords and preferences. Once you’ve registered your domain name, don’t forget to renew it before it expires to ensure that you don’t lose it. 

If you’re worried about forgetting to renew your domain name, some registrars offer an auto-renewal option. This means that your domain name will automatically renew at the end of the registration period, ensuring that you won’t lose it. Don’t forget to keep your contact information up to date, as registrars will use this information to contact you about renewals or other important domain-related matters.


Registering a domain name is an essential step in building your online presence. It’s a relatively simple process that can be completed in a few minutes. When registering your domain name, make sure to choose a suitable duration and consider a .Vegas domain name if you want to give your website a Las Vegas twist. With these tips in mind, you’re ready to register your own domain name and start building your online presence! 

Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

.Vegas: Atomic Liquor Happy Hour in Las Vegas Recap

All of us at .Vegas are very grateful to the staff at Atomic Liquor for helping us host this event, we are thankful such an iconic Las Vegas bar helped us host this event. We also want to thank everyone who came out and attended, it was terrific to meet new people and inform them more about what .Vegas is and how we elevate business branding. 

Local Las Vegas Business professionals attending .Vegas happy hour

.Vegas was happy to give out goodies such as hats, t-shirts, and coasters to showcase our branding to a wide range of business professionals. We had a great turnout of guests and were really happy to get to know more of the local business people here in Las Vegas.

Local Las Vegas business professional receiving .Vegas t-shirt

We did a raffle to give away two .Vegas domain names and we want to give a huge congratulations to our two winners, we hope that they are satisfied and happy with their new .Vegas domains!

We hope to attend more local events in the future to grow awareness of the potential of owning a .Vegas domain name. Follow us on our social media accounts to stay up to date on news and events for .Vegas or contact us today to learn how you can get your own slice of Vegas with a .Vegas domain. 

Las Vegas Local Guide: Hidden Gems & Local Activities

Las Vegas, known as the entertainment capital of the world, is a city that offers endless opportunities for fun and excitement. From its iconic casinos and world-class shows to its shopping and dining experiences, there is something for everyone in Sin City. However, for locals, it can be a bit overwhelming to navigate the constant crowds and tourist-filled hotspots. That’s why we have compiled this guide to help you discover some of the city’s hidden gems and local favorites.

Las Vegas Springs Preserve

First on the list is the Springs Preserve. This cultural and historical attraction is a 180-acre oasis in the heart of the city and a hidden gem that many visitors miss. The Springs Preserve features exhibits and interactive displays that showcase the history and culture of Las Vegas, as well as the natural beauty of the area. With hiking trails, botanical gardens, and a museum, there is plenty to do and see. Additionally, the Springs Preserve also hosts a variety of events throughout the year, making it a great place to go for a fun and educational outing.

For outdoor enthusiasts, the Red Rock Canyon National Conservation Area is a must-visit. This stunning desert landscape, located just a short drive from the city, offers breathtaking views and a variety of outdoor activities. Whether you’re looking to hike, bike, or just take in the stunning scenery, the Red Rock Canyon is a great place to escape the hustle and bustle of the city. Additionally, the area is also home to a number of unique geological formations and wildlife, making it a great place to explore and learn about the natural beauty of the region.

Fergusons in Downtown Las Vegas

downtown las vegas fergusons

Fergusons Downtown Las Vegas is a unique destination that embodies the spirit of the city. The historic motel turned community-driven marketplace and gathering place has become a beloved local spot.

Originally built in 1946, Fergusons underwent a massive renovation in 2019 and has since been transformed into a vibrant hub for culture, arts, and local entrepreneurship. The property features 22 guest rooms, a variety of retail shops, restaurants, bars, and a lively outdoor area for events and entertainment.

Fergusons’ emphasis on community engagement is what makes it a special place. The venue hosts numerous events throughout the year, such as live music performances, art exhibitions, and farmers’ markets. The property’s social media pages and website also serve as a platform for showcasing local artists, vendors, and small business owners.

Beyond its events and offerings, Fergusons has become an anchor for the local community. The property has attracted a diverse crowd of locals and visitors alike, creating a sense of belonging and fostering a tight-knit community. The owners and staff have made it their mission to prioritize sustainability, diversity, and inclusivity in everything they do, further cementing their place as a community-oriented establishment.

Las Vegas Art’s District

The Arts District is a hub for creativity and cultural expression that has become a beloved local scene. Located just south of downtown, the district covers 18 blocks and features a variety of galleries, studios, boutiques, and restaurants that showcase local art, fashion, and music.

The district’s thriving art scene is the result of years of revitalization efforts by local artists, community leaders, and business owners. It is a testament to the resilience and creativity of the city’s artistic community. The district’s unique offerings and emphasis on local artistry have solidified its place as a vibrant cultural destination.

One of the district’s most well-known events is First Friday, which takes place on the first Friday of every month. The event features live music, food trucks, street performers, and a variety of vendors selling handmade crafts, clothing, and art. Local artists also open their galleries and studios to the public, showcasing their latest works and offering interactive art experiences.

First Friday has become a beloved tradition in Las Vegas, drawing crowds of locals and visitors alike. It is a testament to the district’s commitment to promoting local art and culture. The event has evolved over the years, expanding to include more interactive experiences, art installations, and performances. First Friday has become a showcase for the district’s creative energy and a way for visitors to experience the local scene.

Beyond First Friday, the Arts District hosts a variety of events throughout the year, such as the annual Las Vegas Book Festival and the bi-annual Art Walk. The district also collaborates with local businesses to host pop-up markets, gallery shows, and other community events.

The Park on Fremont

When it comes to dining, Las Vegas is a foodie’s paradise. From world-renowned chef-driven restaurants to local favorites, there is something for every taste and budget. One local favorite is the Park on Fremont, a quirky and eclectic eatery that serves up innovative cuisine in a fun and lively setting. With a menu that features everything from gourmet burgers to craft cocktails, the Park on Fremont is a must-visit for anyone looking to experience a unique and delicious dining experience.

The Downtown Cocktail Room

For those looking to get a taste of the city’s vibrant nightlife scene, there is no better place than the Downtown Cocktail Room. This intimate speakeasy-style bar is known for its creative cocktails and relaxed atmosphere. With a rotating selection of live music and DJs, the Downtown Cocktail Room is a great place to let loose and enjoy the city’s thriving nightlife scene.

Las Vegas is a city that offers endless opportunities for fun and excitement. Whether you’re a local or a visitor, taking the time to explore some of the city’s hidden gems and local favorites is a great way to get a taste of the real Las Vegas. From the Springs Preserve to the Fremont East Entertainment District, the Red Rock Canyon to the Park on Fremont, there is something for everyone in this vibrant and exciting city.

Want to own your own piece of the vibrant and exciting city of Las Vegas? Then register your own .Vegas domain to include the iconic branding into your website! .Vegas is a top-level domain extension that you can register for your business or personal use that offers you a unique URL that goes beyond the .common. Connect with us to learn more about how to get your own .Vegas domain today! 

Shake Things Up: Visit Our .Vegas Happy Hour at Atomic Liquor

.Vegas is collaborating with one of our amazing clients, Atomic Liquor, one of the oldest bars in Las Vegas! For more than a century, Atomic Liquor has provided Vegas with unique drinks and a cool atmosphere. Making it the perfect spot for us to showcase what a .Vegas domain has to offer you and your business.

Join all of us from .Vegas on February 28th for a night of drinks and networking as we encourage business owners to come and learn more about the .Vegas domain extension and branding their website names. Whether you’re a new business owner or looking to rebrand your current business, .Vegas will be here to help you learn more about top level domains and how to use them for branding purposes.

We will also be giving away .Vegas SWAG such as t-shirts, hats, and pins to take home! There will also be a raffle throughout the night for a chance to win a FREE .Vegas domain name. If you win this free domain name it can be used as a new website, or blog. This is a great opportunity for anyone who is interested in having a unique and memorable web address!

As you arrive at Atomic Liquor, we will be offering free drink tickets to the first 50 people who arrive. Doors will open at 5 pm on the 28th and is open to anyone who wants to come and mingle and drink with like-minded professionals from .Vegas! RSVP on Eventbrite today and get ready to shake things up!

Unique Ways to Repurpose Your Domain Name

Having a unique domain name can be a valuable asset for your brand, especially in today’s digital age where having an online presence is crucial for businesses. However, a domain name is much more than just a web address. It can be used in a variety of creative and innovative ways to help you reach your business goals and expand your online presence.

In 2015, CANN, ( Internet Corporation for Assigned Names and Numbers) opened applications for people to apply for Generic Top Level Domains (TLDs), which generated a whole new market of top level domain names people could register. 

These new TLDs, such as  .xyz, .club, and .vegas, have changed the way people view domain names by offering more options and creating a more diverse landscape of available domains. This has given businesses and individuals greater flexibility in choosing a domain name that truly reflects their brand and message.

Since these top-level domains are so unique and creative, a lot of people end up registering domain names that they do not even use. The most common ways people dispose of domain names they do not want to use is by letting the domain name expire and not renew, park the domain until you find a use for it, sell the domain to a user who really wants it, or simply just delete your unique domain name altogether. 

Your domain name can be repurposed in a variety of ways so you can maximize its potential. Here are five unique ways you can repurpose your domain name and make it work for you:

Using Your Domain Name to Create a Microsite

A microsite is a standalone website that is designed to focus on a specific product, service, or event. By using a subdomain of your primary domain, you can create a microsite that is focused on a specific aspect of your business. For example, if your main domain is, you could create a microsite at to promote your upcoming events. Launch a new product or service with a microsite, creating a landing page dedicated to that service or product with detailed information and allowing customers to make purchases. A microsite can also be used for marketing purposes to promote a marketing campaign, such as a holiday sale or a new product line. This allows you to create a unique and memorable experience for customers.

Having a microsite linked to your registered domain name can help increase visibility, drive traffic, and enhance your brand. By using a unique domain for your microsite, you can further differentiate it from your main website, giving it a distinct identity and helping it stand out in the crowded online marketplace. Microsites are also easy to update and can be optimized for search engines, so they’re great for getting your message out.

Build a landing page

unique domain name used to build unique landing page.

A landing page is a single-page website that is designed to drive conversions. By using a unique domain name, you can create a landing page that is focused on a specific offer, such as a product launch or a limited-time promotion. The landing page should be simple, with a clear call-to-action and minimal distractions. This will help you to capture the attention of your visitors and drive conversions.

Repurposing a unique domain name as a landing page can be a highly effective way to drive conversions and improve your online presence. A landing page is a standalone web page that is designed to serve as the first point of contact between a potential customer and your business.

By repurposing a unique domain name as a landing page, you can create a dedicated space that is focused on achieving your specific goals. This can help increase conversions, generate leads, and improve your online presence. The drive behind using a unique domain name for a landing page is to help your landing page stand out from other pages and improve search engine rankings, which will make it easier for potential customers to find you.

Develop a portfolio site

If you are a freelancer or a creative professional, a portfolio site can be a great way to showcase your work and promote your services. By using a unique domain name, you can create a portfolio site that is specifically designed to showcase your portfolio and highlight your skills and experience. You can provide detailed information about your projects, including a description of the project, the role you played, and the results you achieved. This will help you to stand out from the competition and attract more clients and customers.

Establish an online store

An online store is a great way to reach a wider audience and expand your business. By using a unique domain name, you can create an online store that is focused on a specific product line or service. Having a physical location is no longer necessary to reach a targeted audience and drive sales.

Create a blog

using a blog on laptop to demonstrate using a unique domain name

A blog is a great way to connect with your audience and share your expertise and knowledge. By using a unique domain name, you can create a blog that is focused on a specific topic or industry. By creating a blog you can showcase your creativity and expertise to gain a following to promote your business or ideas to a wider audience. 

A  unique domain name does not have to sit and gather dust from being unused, it can be a valuable asset for your business and can be used in a variety of creative and innovative ways. Whether you are looking to promote a specific product or service, build your online presence, or establish yourself as a thought leader, a unique domain name can help you to achieve your goals and reach your audience. 

Looking to establish a new unique domain name? Look no further than .Vegas! Align your business and branding with one of the most lively and popular cities in the world with a .Vegas top level domain. Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

Using SEO Strategy When Picking a Domain Name

Your domain name is your name that is uniquely associated with your website, brand, and company. Choosing a name to define your business is essential and it is good to keep in mind how that name and branding will be perceived both in a word-of-mouth and digital sense. Within the digital space, search engine optimization (SEO) is a tool used to get your website/URL to appear at the top of search engine results pages. There are many complicated and technical layers to SEO and how to strategize using it to benefit your business’s marketing strategy. 

It is good to keep in mind that there are some cases where choosing specific keywords to be within your domain name can affect your SEO ranking. While SEO is always evolving and could change in the future, it does not hurt to see if the name you have in mind for your domain name has strong keywords that could improve your chances of appearing higher in search results. Within this guide, we will go over how SEO can impact your domain name so you can be more strategic when thinking about how to market your domain name.

How Important Is Keyword Use in Domain Names?

SEO is ever-evolving, and search terms or keywords that were once popular can eventually lose popularity over time. Some websites may have exact match domains, meaning that their domain is an exact match to a specific keyword search term. If you try to use an exact match domain such as to promote something like food or restaurant business, you could be restricting your business to that specific niche. 

While having those keywords can benefit your domain in appearing in search results, it can also hinder any expansion or growth for your business or company. Additionally, having a name as generic as possible can turn people away from clicking on your website. This mainly has to do with the fact that there are a lot of scams and spam websites out there, so having some personalized branding is a good tactic to showcase your business as trustworthy. 

HigherVisibility did a study to showcase if keyword-focused domains performed better than business name-related keywords, their results demonstrated that it varies heavily depending on what industry your business is in. While they say the proper selection of keywords for your webpage addresses remains an important part of tailoring your site for success with search engines as well as users, your website should not have to rely on keywords if your brand name is too unique. 

How to Create an SEO-Friendly Domain Name

SEO involvement within marketing strategies

While the main advice is to keep your website name short and memorable, it is good to research potential domain names, keywords, and competitors to see how your potential domain name compares. For example, if you are in the finance industry, words like ‘debt’ or ‘credit’ are strong keywords to have within your domain name. 

Although if you choose not to have those specific keywords within your domain name, that does not mean you cannot rank for them. If your website and marketing team focus on SEO you can rank for those keywords via blogs, website copy, and even social media can help boost your SEO rankings. 

One thing to keep in mind when choosing a domain name is that you can have a different top level domain name than .com. As the internet continues to grow and more and more domains are registered each day, it makes it difficult to find the name you want under the .com top level domain name. However, there are thousands of unique top level domains to choose from that can assist you in personalizing your branding. .Vegas is an example of this, since having a .Vegas top level domain can add the already established Las Vegas branding to your website. 

People assume that a .com is the only option, but SEO does not discriminate against top level domain extensions, and having a .Vegas will not hurt your SEO ranking results any less or more than if you were to own a .com domain. 

How to Improve Your Domain Name SEO Ranking

Search Engine Optimization on generic search engine page

If you already have registered a domain name, but want to improve your SEO ranking, you can focus your efforts on creating valuable content on your website that highlights and showcases those SEO keywords to boost your ranking. Generating backlinks, which are links from other websites to yours can also help with not only your SEO ranking but your credibility as well. Each time another website uses a backlink to your domain name/website it is telling search engine results that you are in fact a trustworthy and relevant source to users. 

You can get backlinks using referral sources or even broken links, but one of the main ways to get backlinks is to generate informative and useful resources that people want to link to. There is a variety of content you can publish to your website to gain SEO rankings, from blogs, videos, infographics, statistics, and more. There is something for everyone no matter your industry to showcase to clients, customers, and even competitor businesses. 

Should I Focus on Finding an SEO Keyword Centric Name? 

The short answer to this is: It depends on you and your business. The longer answer is, if SEO is a major priority to your business and you want to incorporate it into your branding then yes, you should look into developing a keyword-centric domain name. However, if your business just wants to create a unique name that is an open book for different marketing, branding, or even product offerings then no an SEO domain is not detrimental to your business ranking higher in search results. 

Ultimately, when choosing a domain name it comes down to where you want to align your branding and how memorable of a name can you choose for customers to remember. This is one of the many reasons why .Vegas offers the ability to give domain names extra flair to websites that want to align themselves with Las Vegas branding.

 Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

What You Need to Know Before Buying a Domain Name

Domain names are important to establish your online presence with a website that fits your business. Buying and registering a domain name does not have to be complicated, but there can be some challenges when it comes to deciding what is the best choice to name your domain and what if that domain name is already taken. 

There are a bunch of smaller moving parts when it comes to purchasing and registering a domain name, but in this guide, we will show you a variety of possibilities so you and your business can be successful in starting your online presence. 

How Can I Buy a Domain Name?

Unfortunately, buying a domain name isn’t as easy as ordering from Amazon, mainly because people might have already registered a domain name that you want. Take some time in researching keywords related to your company or business and keep a list of potential favorites, then search for your desired name to see if it is available. 

If the exact name you want is already registered, websites like GoDaddy are good at suggesting similar names that are available. However, if there is a name you absolutely want and it is already registered, there are some possibilities for obtaining it. Through searching, you might find that the domain name you want is available via a domain aftermarket. This is a place in which you can bid on already registered domain names. If it is not available on the domain aftermarket, then your only option is to reach out to the current domain owner and make them an offer. 

You can also search for domains that are about to expire, websites like Flippa, eBay, and GoDaddy auction off expired domain names. There are some limitations when it comes to domain names, mainly copyright limitations. If someone registers a website with your company name and you can prove you are the legal copyright owner to that brand name, then there are steps and rules in place to make sure if someone else has your copyrighted name registered, that it can be released back into its copyright owner’s hands. 

How Can I Make My Domain Stand Out Amongst Competitors?

web browser before domain name is typed in.

It is important for a business to be unique from its competitors and having a unique domain name can assure of this. One of the best things to keep in mind when registering a domain name is to have something that is simple and easy to remember. You want your future clients to be able to recall your brand name, so try not to make a name that is overtly complex. The shorter you can make it, the better! Short, simple, and sweet always is the winner when it comes to making a name people can recall.

Another way you can stand out is if you look beyond the common .com, especially since the average length of a .com is 15 characters. The internet has grown to have many more domain extensions that can stand out from the typical .com that has been around since 1985. Plus, there are a lot of fun domain extensions that can add more to your branding and marketing. 

From fun extensions like .cat to .Vegas, there is something out there for everyone. Who wouldn’t want to add the iconic Las Vegas branding to your domain name? There are many ways a domain name can help with branding or marketing, but it ultimately comes down to what works best for your company or business.

Checking Domain History

If you are registering a domain name that has been previously registered, it may be a smart idea to check the history of that domain. Sometimes domain names may be associated with a shady history, and it can affect your SEO (Search Engine Optimization) results. 

Use internet archives to ensure that your domain does not have any negative history that Google could penalize you for. This is something to be conscious of if you’re bidding on domain aftermarkets because it’s safer to register a brand-new domain than an older one that has a bad history. 

How Will My Domain Name Affect My SEO Rank?

Google search engine on iPhone screen

Having a good and keyword-rich domain name can highly impact your SEO Ranking. A domain name isn’t supposed to directly impact SEO Ranking, but if your domain name is short and eye-catching enough, then more people are likely to click on it and the users’ choices impact a website’s ranking. 

Do not forget having keyword-rich content within your website will also help it rank higher but having a user-friendly domain name will most likely garner more clicks and traffic to your site. So, the previous tips still apply, keep it short, simple, keyword-friendly, and unique enough to make people want to click on your link

Using Domain Names to Grow My Business

Business man happy with registering new domain name on laptop

If you already have an established business, but maybe want to grow or expand upon it, then you most certainly can keep that relevant in your domain name. If you for instance own a candy store but want to expand into selling pastries, you could keep your domain name broader than a name such as 

The best part of registering a domain name is having creative liberties and being in control of your branding. There are thousands of unique combinations out there that can stand out amongst the crowd, but it is up to you to find one you want to register and identify with. 

.Vegas is here to be a domain extension that adds the exciting branding of Las Vegas to your domain name. Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

Psychology of the Click: What Makes a Link Clickable?

male hands-on computer browsing the web

You’ve heard there’s a psychology behind why people spend longer time on certain websites, certain colors or keywords or headlines can really capture an audience’s attention. But did you ever consider that there is a marketing psychological reason people might not click on a link to your website? In this blog, we will dive into the psychology of the click and provide an explanation for why people might be hesitant to click on your domain and how a domain name can get people’s attention.

Link Trust

beginning of new link being typed out

With so many scams and suspicious links floating around the internet, a lot of people are more hesitant to click on a link they’ve never seen before. People are less likely to click on a link if they aren’t 100% sure where it will take them. Many companies or people use link shorteners for social media purposes, but unless you post static images describing what you’re linking to, people may be more hesitant to click on a random generic shortened link they come across. 

This is why having a customized link can shorten your domain and lead up to a 39% increase in clickthrough rate. No matter if you are a bigger brand or a smaller brand, having a custom domain name showcases who you are to potential visitors and lets them know a bit about who you are. Versus a generic domain name or shortened URL that takes them to an unknown website location, there is more of an established trust if a link is clear about your company and brand.

If you are interested in creating a vanity URL with a unique Top Level Domain, which basically means you are using something other than a .com. There are a variety of unique Top Level Domains to choose from that can enhance your brandings, such as .store, .unicorn, and many others. You may be thinking, ‘How can people have link trust in a domain that isn’t .com?’ 

The simple answer is: the internet has been increasing its awareness and is more welcoming to different Top Level domains. In 2015 there was a boom of new Generic Top Level Domains available since ICANN, (which is the abbreviation for Internet Corporation for Assigned Names and Numbers) opened applications for people to apply for Generic Top Level Domains. 

Since then, we are starting to notice a higher volume of unique URLs that can end in a variety of different Top Level Domains. Thus, people are wiser to understand if you have a .Vegas domain, that you are a legitimate website and not some sort of spam link. Plus, .com has been around since 1985, so it’s about time for some unique changes when it comes to registering domains!

Appealing Domain Elements

The way you can really make your domain appealing to new clients or users is by thinking with a marketing mindset. People are more likely to remember not only your brand but your website name if you have something short and sweet. People enjoy things that are catchy, such as slogans, jingles, and names. Having a domain is no different!

If you want to utilize your domain for branding it would be wise to keep it relevant to your business, but also short enough that people can remember. A great example of a catchy domain name that could be registered (if it hasn’t been already) in the .Vegas extension:  Let’s say you have a tech company called “Viva,” you could register the domain “Vivia” at your registrar of choice in the .Vegas domain extension and you have yourself branded as www.Viva.Vegas. That would be awesome, wouldn’t it?

This is just one example of a clever use of a domain name. It’s short and memorable, and it adds that Vegas flair to your branding. There are over 1,000 new domain extensions available to try and implement this towards your branding to make your domain appealing to click on. 

Can Branded Links Increase SEO?

Having an optimized link makes SEO stand out

Yes! Search Engine Optimization also known more commonly as SEO rewards those who are keyword-heavy and what better way to apply your targeted keywords than to directly have them in your URL?

The tricky part is being as specific as possible about what your company or brand is when creating your domain. In order to rank higher on search engine result pages you want to make sure that even if your URL is keyed into your targeted words, your website also has a big focus on using those keywords within its copy. 

A good example could be if you have a plumbing business and want to rank higher in search engine results. If you decide to register the name ”www.iama.plumber,” you have the ability to rank higher if your keyword ‘plumber’ since not only is the word plumber used in copy to describe your services, but it’s even within your domain name!

What if I Already Have a .com Website?

If you have already renewed or registered a .com domain and maybe now you found a generic Top Level Domain that you think will help you not only shorten your current URL, but also appeals to your branding. Well, fear not, if your desired URL name is available with that registrar then you can just redirect traffic from your custom URL name to your already-in-use .com website.

This may sound a bit tricky, but essentially it is like using a link shortener website, the only major difference is you would be registering and paying for a completely different URL. This may not sound super appealing, but it does secure you a unique vanity URL from being scooped up by someone else and is guaranteed to make your website stand out from the crowd. 

There are so many fun ways to implement marketing strategies into your website. Take a step back and think, ‘what would make a link to a website in your industry more appealing?” Ask yourself if you would rather click on a link: or www.brandname.Vegas? 

The excitement and appeal of Las Vegas are too hard to pass up when choosing which link to click on.  Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.

Safe and Unique Top Level Domains Other Than .com

Blue and green colored tags with text of different top level domains such as .com,  .gov, .biz, .edu, and .info

When choosing a domain name, most people still default to registering a domain name that ends in .com as they believe it is the only viable Top Level Domain (TLD), the safest, and the best for optimizing their search engine optimization (SEO).  In the past that might have been the case.  However, today there are a variety of different top level domains to choose from, ones that are just as viable, safe, and SEO friendly.  Ones that can even make your website stand out more than when using a .com.

So, does having a unique top level domain other than .com put your website a risk? The majority of people still might be wary of visiting websites that don’t end in the traditional .com, .edu, or .gov extension. However, in this guide, we will showcase how different top level domains are safe and can even boost your branding.

The Different Types of Top Level Domains

The Internet Corporation for Assigned Names and Numbers also known as ICANN is responsible for overseeing internet domains, they are the ones who overall control policies when it comes to domains and top level domains. ICANN officially recognizes three different types of top level domains. 

Generic TLDs (gTLDS) 

Generic TLDs are the main and most common top level domains that people come across. These TLDs are available to anyone and the most common types are .com, .org, and .net. However, in 2012 ICANN opened the internet addressing system for individuals or organizations to apply for new gTLDS thus allowing for hundreds of new Top Level Domains such as .Vegas. Vegas is 1 of only 4 United States cities that have their own TLD and there is no restriction on our TLD in any way, there is no requirement to live or operate in Las Vegas to own a .Vegas domain.

Sponsored TLDs (sTLD)

Another type of top level domain you might encounter is a sponsored TLD (sTLD), these are a lot less common than gTLDs. This term not only applies to the TLD but also the application process ICANN uses for creating these TLDs. Sponsored TLDs are only available to specific organizations, for example, .gov is the most common sTLD since that top level domain is exclusive to government organizations. Other common types of sponsored top level domains are .edu and .post. Unlike generic top level domains, not everyone can use these domains. For example, in order to use .edu you would need permission proof that you are using it for a university domain. 

Country Code TLDs (ccTLD)

The final type of top level domain is a country code (ccTLD) which is meant to represent a specific country, sovereign state, or a dependent territory.  These top level domains are easy to spot since they only consist of two letters. Additionally, using these TLDs is not necessarily limited to living in that specific country, if you live in the United States and want to use .uk you are not restricted from using it.

In fact, some ccTLDs have “re-branded” to identify with a more generic audience.  Example: .io this is often seen with tech-based websites to come across as more sophisticated. In reality .io is the ccTLD for the British Indian Ocean Territory. 

All of these TLDs fall under the oversight of The Internet Corporation for Assigned Names and Numbers also known as ICANN or IANA (Internet Assigned Numbers Authority).  These are the two organizations that are the governing bodies for the domain name industry.

What is a Domain Registrar?

Domain registrars are also referred to as “DNS registrar” which stands for domain name server registrar. A domain registrar is a company that handles the registration of a domain name and the subsequent management of that domain name for a registrant (end-user).  ICANN oversees both registries, the organization that operates a specific Top Level Domain (TLD) and a registrar, the organization that sells / “registers” a domain name for the end user (“registrant”).  An analogy of the difference between a registrar and a registry is to think of a registry as a manufacturer and the registrar as a retail store. A registry offers its product, in this case, a specific TLD like .Vegas to a retail store like GoDaddy to put it on their shelves allowing the public to register a domain name in that specific TLD.

A part of the role of the domain registrar is to keep track of what names are available within the registry’s database and offer alternatives if a specific domain name is unavailable. Another thing to keep in mind is you will never directly own a domain name, you “rent” a domain name for anywhere between 1-10 years at a time. If you are unable to or don’t want to, renew your domain name, then that name is put back in the database and becomes available again.

The .Vegas brand is available to anyone who wants to be a part of the expressive branding of Vegas through registrars from around the world, such as GoDaddy, United Domains, Rebel, Eurodns, and many others.

Is Using a Generic Top Level Domain Safe?

Image of web search page that reads ‘safety’ and has an admin login pop-up

Due to the regulation of the domain name industry by ICANN and IANA, gTLDs are safe, since they have the same requirements as .com. Any top level domain is safe, just because it is not the common .com does not affect the operation of your website at all. While a majority of people trust .com more because it is the most familiar top level domain, having a gTLD like .Vegas will not make your website vulnerable. In fact, since Vegas is such a staple brand and image, having .Vegas makes users more familiar with the branding. 

How Using Other Generic Top Level Domains Can Improve Your Branding

Close-up of male hands typing on a laptop

When people hear the term “generic” they have negative connotations, but in actuality having a gTLD is a very sought-after and respected top level domain. So how can having a gTLD other than .com improve your branding? Well, while users are more biased towards .com since it is the most recognizable gTLD, that does not mean using creative gTLDs such as .Vegas will hurt your SEO score in any way. In fact, Google has stated that they do not treat new TLDs any differently than .com.

The perks to having a gTLD like .Vegas is it makes your domain more personalized. While even if your business is not locally in Las Vegas if you want your branding to be synonymous with Vegas, then certainly having a domain name with the gTLD improves your overall branding image. Vegas itself is a universal and recognizable brand. In fact, Vegas spends over $100,000,000 every year to promote its city, so take into consideration how this can assist with promoting your own brand if you have a .Vegas domain

Why .Vegas?

You can use a .Vegas domain if you want to promote your brand in an exciting and vibrant manner. This will enhance the strength of your brand in this area even more than a gTLD that is commonly used. With the vote from the City of Las Vegas, as well as the Nevada Development Authority, the Las Vegas Chamber of Commerce, and the Las Vegas Convention and Vistors Authority Dot Vegas Inc was given their endorsement to apply for the .Vegas top level domain.

We acknowledge our responsibility to manage and market the .Vegas TLD and we wish to use our expertise to help your company gain access to the most exciting branding available. If you are interested in owning a piece of your own Vegas branding, then why not choose .Vegas for your domain? Connect with us today and turn on the excitement of being a part of the Vegas branding. Have questions or need assistance? Contact us at and we will gladly assist you with any questions, comments, or concerns.