What You Need to Know Before Buying a Domain Name

Domain names are important to establish your online presence with a website that fits your business. Buying and registering a domain name does not have to be complicated, but there can be some challenges when it comes to deciding what is the best choice to name your domain and what if that domain name is already taken. 

There are a bunch of smaller moving parts when it comes to purchasing and registering a domain name, but in this guide, we will show you a variety of possibilities so you and your business can be successful in starting your online presence. 

How Can I Buy a Domain Name?

Unfortunately, buying a domain name isn’t as easy as ordering from Amazon, mainly because people might have already registered a domain name that you want. Take some time in researching keywords related to your company or business and keep a list of potential favorites, then search for your desired name to see if it is available. 

If the exact name you want is already registered, websites like GoDaddy are good at suggesting similar names that are available. However, if there is a name you absolutely want and it is already registered, there are some possibilities for obtaining it. Through searching, you might find that the domain name you want is available via a domain aftermarket. This is a place in which you can bid on already registered domain names. If it is not available on the domain aftermarket, then your only option is to reach out to the current domain owner and make them an offer. 

You can also search for domains that are about to expire, websites like Flippa, eBay, and GoDaddy auction off expired domain names. There are some limitations when it comes to domain names, mainly copyright limitations. If someone registers a website with your company name and you can prove you are the legal copyright owner to that brand name, then there are steps and rules in place to make sure if someone else has your copyrighted name registered, that it can be released back into its copyright owner’s hands. 

How Can I Make My Domain Stand Out Amongst Competitors?

web browser before domain name is typed in.

It is important for a business to be unique from its competitors and having a unique domain name can assure of this. One of the best things to keep in mind when registering a domain name is to have something that is simple and easy to remember. You want your future clients to be able to recall your brand name, so try not to make a name that is overtly complex. The shorter you can make it, the better! Short, simple, and sweet always is the winner when it comes to making a name people can recall.

Another way you can stand out is if you look beyond the common .com, especially since the average length of a .com is 15 characters. The internet has grown to have many more domain extensions that can stand out from the typical .com that has been around since 1985. Plus, there are a lot of fun domain extensions that can add more to your branding and marketing. 

From fun extensions like .cat to .Vegas, there is something out there for everyone. Who wouldn’t want to add the iconic Las Vegas branding to your domain name? There are many ways a domain name can help with branding or marketing, but it ultimately comes down to what works best for your company or business.

Checking Domain History

If you are registering a domain name that has been previously registered, it may be a smart idea to check the history of that domain. Sometimes domain names may be associated with a shady history, and it can affect your SEO (Search Engine Optimization) results. 

Use internet archives to ensure that your domain does not have any negative history that Google could penalize you for. This is something to be conscious of if you’re bidding on domain aftermarkets because it’s safer to register a brand-new domain than an older one that has a bad history. 

How Will My Domain Name Affect My SEO Rank?

Google search engine on iPhone screen

Having a good and keyword-rich domain name can highly impact your SEO Ranking. A domain name isn’t supposed to directly impact SEO Ranking, but if your domain name is short and eye-catching enough, then more people are likely to click on it and the users’ choices impact a website’s ranking. 

Do not forget having keyword-rich content within your website will also help it rank higher but having a user-friendly domain name will most likely garner more clicks and traffic to your site. So, the previous tips still apply, keep it short, simple, keyword-friendly, and unique enough to make people want to click on your link

Using Domain Names to Grow My Business

Business man happy with registering new domain name on laptop

If you already have an established business, but maybe want to grow or expand upon it, then you most certainly can keep that relevant in your domain name. If you for instance own a candy store but want to expand into selling pastries, you could keep your domain name broader than a name such as tastysweets.com. 

The best part of registering a domain name is having creative liberties and being in control of your branding. There are thousands of unique combinations out there that can stand out amongst the crowd, but it is up to you to find one you want to register and identify with. 

.Vegas is here to be a domain extension that adds the exciting branding of Las Vegas to your domain name. Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at support@the.vegas and we will gladly assist you with any questions, comments, or concerns.

Psychology of the Click: What Makes a Link Clickable?

male hands-on computer browsing the web

You’ve heard there’s a psychology behind why people spend longer time on certain websites, certain colors or keywords or headlines can really capture an audience’s attention. But did you ever consider that there is a marketing psychological reason people might not click on a link to your website? In this blog, we will dive into the psychology of the click and provide an explanation for why people might be hesitant to click on your domain and how a domain name can get people’s attention.

Link Trust

beginning of new link being typed out

With so many scams and suspicious links floating around the internet, a lot of people are more hesitant to click on a link they’ve never seen before. People are less likely to click on a link if they aren’t 100% sure where it will take them. Many companies or people use link shorteners for social media purposes, but unless you post static images describing what you’re linking to, people may be more hesitant to click on a random generic shortened link they come across. 

This is why having a customized link can shorten your domain and lead up to a 39% increase in clickthrough rate. No matter if you are a bigger brand or a smaller brand, having a custom domain name showcases who you are to potential visitors and lets them know a bit about who you are. Versus a generic domain name or shortened URL that takes them to an unknown website location, there is more of an established trust if a link is clear about your company and brand.

If you are interested in creating a vanity URL with a unique Top Level Domain, which basically means you are using something other than a .com. There are a variety of unique Top Level Domains to choose from that can enhance your brandings, such as .store, .unicorn, and many others. You may be thinking, ‘How can people have link trust in a domain that isn’t .com?’ 

The simple answer is: the internet has been increasing its awareness and is more welcoming to different Top Level domains. In 2015 there was a boom of new Generic Top Level Domains available since ICANN, (which is the abbreviation for Internet Corporation for Assigned Names and Numbers) opened applications for people to apply for Generic Top Level Domains. 

Since then, we are starting to notice a higher volume of unique URLs that can end in a variety of different Top Level Domains. Thus, people are wiser to understand if you have a .Vegas domain, that you are a legitimate website and not some sort of spam link. Plus, .com has been around since 1985, so it’s about time for some unique changes when it comes to registering domains!

Appealing Domain Elements

The way you can really make your domain appealing to new clients or users is by thinking with a marketing mindset. People are more likely to remember not only your brand but your website name if you have something short and sweet. People enjoy things that are catchy, such as slogans, jingles, and names. Having a domain is no different!

If you want to utilize your domain for branding it would be wise to keep it relevant to your business, but also short enough that people can remember. A great example of a catchy domain name that could be registered (if it hasn’t been already) in the .Vegas extension:  Let’s say you have a tech company called “Viva,” you could register the domain “Vivia” at your registrar of choice in the .Vegas domain extension and you have yourself branded as www.Viva.Vegas. That would be awesome, wouldn’t it?

This is just one example of a clever use of a domain name. It’s short and memorable, and it adds that Vegas flair to your branding. There are over 1,000 new domain extensions available to try and implement this towards your branding to make your domain appealing to click on. 

Can Branded Links Increase SEO?

Having an optimized link makes SEO stand out

Yes! Search Engine Optimization also known more commonly as SEO rewards those who are keyword-heavy and what better way to apply your targeted keywords than to directly have them in your URL?

The tricky part is being as specific as possible about what your company or brand is when creating your domain. In order to rank higher on search engine result pages you want to make sure that even if your URL is keyed into your targeted words, your website also has a big focus on using those keywords within its copy. 

A good example could be if you have a plumbing business and want to rank higher in search engine results. If you decide to register the name ”www.iama.plumber,” you have the ability to rank higher if your keyword ‘plumber’ since not only is the word plumber used in copy to describe your services, but it’s even within your domain name!

What if I Already Have a .com Website?

If you have already renewed or registered a .com domain and maybe now you found a generic Top Level Domain that you think will help you not only shorten your current URL, but also appeals to your branding. Well, fear not, if your desired URL name is available with that registrar then you can just redirect traffic from your custom URL name to your already-in-use .com website.

This may sound a bit tricky, but essentially it is like using a link shortener website, the only major difference is you would be registering and paying for a completely different URL. This may not sound super appealing, but it does secure you a unique vanity URL from being scooped up by someone else and is guaranteed to make your website stand out from the crowd. 

There are so many fun ways to implement marketing strategies into your website. Take a step back and think, ‘what would make a link to a website in your industry more appealing?” Ask yourself if you would rather click on a link: www.brandname.com or www.brandname.Vegas? 

The excitement and appeal of Las Vegas are too hard to pass up when choosing which link to click on.  Interested in having a .Vegas for yourself? Connect with us today and turn on the excitement of being a part of the Las Vegas branding. Have questions or need assistance? Contact us at support@the.vegas and we will gladly assist you with any questions, comments, or concerns.