What's in a Name? The Importance of Business Names in Vegas

What’s in a Name? The Importance of Business Names in Vegas

Posted : July 10, 2018 by Dot Vegas

Deciding on a business name is kind of like going on your first date. You’re really excited but really nervous, and maybe you cry a little. (Hopefully not.) This is one of those things you really don’t want to mess up because once you decide on a name, purchase your domain, and fill out all the paperwork, it’s tough to undo it. Plus, your business and domain name can have a serious impact on your Google presence, and it’s one of the first things people see when it comes to your company. For these reasons, it’s important this matter stays at the forefront of your mind.

Before you make the final call, let’s go over a few helpful tips for naming your business.

3 Tips for Naming Your Business

1. Keep it Simple

Is the name easy to say and, importantly, spell? You don’t want to lose people’s attention because they can’t even figure out what your business’s name is. Plus, what’s going to happen when they search it in the almighty Google? Yes, Google will hopefully correct the spelling for them and produce your website anyway, but do you really want to take the chance? Of course not.

On a similar note, consider keeping your name on the shorter side. Remember, this name is going to go everywhere: your domain, your email, and your social media profiles. The longer it is, the harder it is to remember, the more space it takes up, and the likelier it is to get cut off when shown online.

2. Consider Your Brand as a Whole

So, now you know you want your business name to be short and sweet and simple, but you don’t want it to be so plain that it’s totally unmemorable. Another goal when naming your business should be to make it brandable. In other words, you want it to be catchy and witty, and something people remember.

Think of it like this: if we ask you to recite some of your favorite jingles, what pops into your mind? Maybe it’s…



Like a good neighbor, State Farm is there.


Break me off a piece of that KitKat bar!

You know what all these names have in common? They’re brandable.

While “Las Vegas Home Electricians” might get the job done, you might want to consider something a little more clever.

3. Check its Availability

Before you get excited and set your sights on that brilliant name you thought of, make sure to check its availability. Also look for businesses with similar names, especially ones in your general area. The last thing you want is for potential customers to confuse you with someone else.

Naming your business is a big responsibility, but don’t let it stress you out too much. As long as you do your homework, you’ll eventually stumble upon the perfect name for you. Remember to keep it simple, keep it brandable, and check to make sure it’s not only available but unique. (Side note: also, don’t make the mistake of picking a totally awkward business name, like these. Did you know .Vegas is now a top level domain you can go with for businesses in Las Vegas? Head to BeBold.Vegas to learn all about it, or visit your favorite registar, like GoDaddy.

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